2021 Social Media Marketing Trends

  • July 14, 2021
  • Mallob Team
  • 3 min read

The growing spectrum for social media in 2021 has proven as one of the essential places to market any product and business for significant outreach. Social media platforms have introduced many features and algorithm changes, encouraging users to more content usage. Instagram stories, filters, live are some of the 2021 social media marketing trends.
According to the stats, 89% of businesses agree: Companies that don’t invest in social media marketing will be left behind. Understanding the power of social media, companies are integrating the business in the best possible way of including aspects in their promotion.

Instagram Live

Instagram live sessions and interviews are one of the prominent 2021 social media trends. Marketing online sessions, career-building ads, influencer collaboration, are possibly the most effective marketing strategies that allow your business growth.
During the one year of lockdown, media channels have changed the interviewing process improving the outreach and interaction with the audience. Brand collaborations are now using a short content format like Reels, IGTV stories, and Podcasts to ensure maximum awareness on the internet.

More Options in Stories

Starting from Snapchat, stories/statuses are everywhere with more user attention. Even professional platform LinkedIn has implemented the stories features in the mobile application. According to the marketing agency Block Party, story-based sharing is growing 15x faster than news feed sharing.
These stories on any platform last for 24 hours, which made them more experimental and fun. Creating eye-catchy and creative content can increase the consumption rate.

Purpose Driven Campaigns

During the global pandemic, many YouTube channels used social media pages to raise funds for the needy. In fact, 74% of respondents in a Twitter survey want brands to showcase acts of kindness. And 77% feel more positively about brands that try to support society during this crisis. This brings more engagement and helps the communities with sufficient funds that met their requirements.

Encouraging Small Business

As per stats, 130 million Instagram users tap on shopping posts every month. Facebook, Instagram, and YouTube are endorsing a small business. With the new shopping and e-commerce features, it’s easier than for brands to promote and sell products directly within the app.
Users can directly contact the resellers and also collaborate with other influencers to promote their platform. Facebook marketplace is also effective as 18.3% of U.S. adults made a purchase through Facebook in the last year, which compares that to 11.1% for Instagram and 2.9% for Pinterest.

Gaming Streams

Platforms like YouTube, Twitch and many others promote gaming content allowing users to reach more audiences. According to stats, YouTube says it now has more than 40 million active gaming channels, and that 80,000 channels hit 100,000 subscribers this past year. The live streaming services have a Super Chat option included allows subscribers to contribute to the streamer.

What We Take

2021 has a greater scope for business in social media marketing trends; the proper use of platforms can help individuals and brands grow. Using a trending social media approach can encourage creators and small businesses with more engagement and fruitful profits.
Mallob understands the right aspect of your business and ensures your key elements reach the right audience. Our social media marketing trends approach includes brand promotion, user engagement, and prolific sales.

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