5 Reasons your Business Need Content Marketing
As per recent research, 80% of people prefer a series of articles versus an advertisement; 70% of people agree with content marketing. The impact that makes them feel closer to a product or business, while 60% credit content for helping them make better product decisions. These stats are provided an idea and importance on content marketing. Content marketing is the beginning stage that helps businesses evolve in the market.
In the digital era, content marketing is one of the most effective methods that enable the business to reach out to both new and established customers. For companies looking to follow an effective content strategy, we can help you with the best strategies. Check out 5 reasons that explain the importance of content marketing.
Create Boosts Brand Awareness.
Content marketing needs an accomplished strategy and consistency that keep business on top of the industry. Publishing fresh content at a designated frequency helps companies improve sales from opportunities. Articles to social media platforms, content makes a practical impact on brand awareness. The more you make noise and the more your audience will increase.
Creates an Identity as a Trusted Expert
Sharing our knowledge will let people know our expertise in the business. Informative and explanatory content on various platforms like medium, social media, and other organic promotions will demonstrate the expertise, improving the trust of the specific brand. As per stats, over 80% performed product research via search engines before deciding on making a purchase.
Improves Organic Search
The COVID has changed the dynamics of online business promotions. Search engines have become smart with consistent updates. As per the research, 97% of consumers use reputed search engines to perform a local search for goods and services before making any sale. Suppose the content marketing strategy does not involve your business which affects your search results during those searches. It’s essential to avoid the list as 44% of small businesses doesn’t even have websites.
Sharable Content Brings Customers
The sharable content is the most engaging content on the internet, creating a steady stream of fresh and entertaining information. We have various topics that help several open possibilities to drive traffic to your business website. Platforms like search engines, social media, traditional media and more results in phone calls, orders or foot traffic.
It Brings People Back to Your Website Again And Again
By adopting a cohesive and effective content marketing strategy, the organizational status will be elevated in your field of business. Understand your target audience and create a comprehensive source of solutions that benefit your business will benefit. Mallob will help you gain a clear and transparent understanding of business with effective marketing strategies like email marketing and building online communities.
If interested in discussing your content strategy with Eternity, please call us today, and we can schedule a time to chat!