SEO Strategies for B2B Business

SEO Strategies for B2B Business

What Is B2B SEO?

B2B search engine optimization (SEO) practice is a digital marketing strategy designed to improve the B2B website pages rankings in search engines. Unlike B2C SEO, B2B focus on keywords that play a significant role in searching companies’ search for work. 

Difference Between B2B & B2C SEO

SEO in B2B is the same as B2C in terms of Google ranking factors. B2C businesses focus on the quality of traffic as the products are non-complex and not as higher as B2B products. The strategies for B2B & B2C vary as the complexity in reaching the target audience involves diverse techniques. 

SEO Strategies for B2B Business

1) Understanding B2B Customer Behavior

In B2B, it is essential to apprehend the workflow with your customers before they decide to work with you. This enables the business to self-qualify as prospects, convert to leads and turn into loyal customers.
As per recent stats, marketers using both organic SEO techniques and pay-per-click ads see an average of 25% more clicks and 27% more profits compared to using a single technique.

2) Choose Your Bottom of the Funnel Keywords

Have comprehensive research on bottom-of-the-funnel keywords that resonate with your user search approach. The top funnel keyword is used for the B2C SEO approach. We recommend having a competitor analysis can help you visualize the right behavior of customers. Seed keywords are the essential keywords used by the B2B decision-makers to reach your service or product.

3)Optimizing your features or services pages

Page optimization is one of the significant aspects of ranking websites in search engines. Bottom-of-the-funnel B2B keywords in your feature or services pages will optimize your reach before you start creating new content.

Build individual pages for every service and enable them with a link in the menu and the footer.

4) Perform Long-Term B2B keyword research

Start your content development work with a long-term and effective keyword for your B2B business growth.

Your Keyword Research should focus on:

  • Creating Topical Relevance
  • Identifying search intent
  • Creating a portfolio of content from all parts of the funnel

Build topic clusters for your B2B blog

Business relevant topics can create an awareness and help you connect with your audience. Break down the significant topics into sub-topics and create the content around your every individual service. Ensure your child pages are linked back to your main page of the topic cluster, which will make your users explore every service.


These are a few B2B SEO strategies applied to grow businesses online. Mallob has extensive experience in implementing the best and most relevant SEO practices for your business. We enable your business online with diverse and efficient digital marketing practices.