Social Media Marketing Strategy 2021

Social Media Marketing Strategy 2021

The marketing approach has changed after the global lockdown, and 2021 has a huge impact on social media for brand marketing and endorsement. As per the stats, people aged 16 to 24 spend the most time on social media – 3 hours and 1 minute daily.
Planning a social media outreach campaign will help you reach the highest level of awareness. The platforms like YouTube and Instagram are now supporting short-form content after acknowledging the scope of app users. We provide some of the best examples for building a social media marketing strategy in 2021.

Influencer Marketing

Social media influencers are categorized into multiple, and this approach has been very effective in promoting brands online. Influencers under Mid-tier and Macro category have many followers, which ensures more audience outreach and worth your invested money.
YouTube channels with a decent number of followers also have great exposure in brand promotion. As per the latest reports, the majority of brands (59%) have a standalone budget for content marketing, and 75% of them intend to dedicate a budget to influencer marketing in the latest social media marketing strategy 2021.

Stories are the Catch

Stories have been adopted by every platform these days. Stats says, over 500 million people use Stories every day — and every major social network has some form of a stories-like feature in the works. LinkedIn, a professional platform, has also introduced stories for the mobile version to their users.
5-10 seconds of short stories speak a lot, including redirection links and a creative approach for quick brand promotion. Using the efficiency of stories, brands and companies can create awareness and successful business.

Short-form Content like Reels & Shorts

Even though the Tiktok has been in many controversial aspects, the application usage has never declined. Now, Instagram, a Facebook family member, and also YouTube Shorts allowed creators to continue their career in short-form content.
YouTube has replaced the trending section with Shorts and also endorsing the money for the creators. OTT platforms like Netflix, Amazon Prime, Lionsgate, Mubi, and many more are collaborating and getting featured in the reels on Instagram.

Memes are Forever

Irrespective of industry, memes have been significant in making a single word viral. Stats say over 1 million Instagram posts each day mention the word “meme.” Facebook, Instagram, and now even LinkedIn users are seeing memes in their news feed.
The memes have vast followers and numerous shares in a day. This approach of endorsement can provide free clout to the brands and companies in their business. Ritual, Saint Hoax, Girlboss, and Curology are some of the mega-brands using memes and inspiration from online promotion. Involve fun into your brand promotion with a perfect meme for your brand.


Social media strategy should be an essential aspect for brands to promote and engage with potential customers. Mallob has successful experience in social media marketing and has provided the best social media marketing strategy to reputed brands globally.